Just a few weeks ago Grand Seiko announced a new permanent boutique located in NYC’s SoHo neighborhood. For those who recall, about a year ago they made a similar announcement, but it was for a “Nature of Time” themed pop-up boutique, also in SoHo. Despite a year that none of us need reminding of, the pop-up was a huge success for them, as well as Watches of Switzerland, who managed the pop-up and now the new boutique. As such, they decided to make it permanent, moving just a block west down Spring to a new space to call home. This last week, Blake Buettner and I got a chance to see the new location.
A boutique in the truest sense, it’s intimate and welcoming. Exposed brick and narrow passages make it cozy in a way that feels specific to SoHo, as do its neighbors. On one side you have Crockett & Jones, a top-tier British shoemaker. On the other, you have Doc Martens, also British shoes, and while not inexpensive, more a reminder of your forgotten ska-phase than anything else (though having a revival thanks to all-things-90’s being cool again). But, you’ll have to excuse the lack of original photos of the space, as we were quickly entranced by what awaited us within.