Underpromise and over deliver pretty much sums up Aukland, New Zealand’s Beaufort Watches. Their goal is to create timeless pieces that fit all the criteria we look for in watches. A great story, a captivating design, and capabilities that can go beyond their specifications. Self-described as a brand that wants to invigorate the present with designs from the past, they seem to have successfully done so.
New for 2024 is the Pulsatimer, which is Beaufort’s version of a pulsometer chronograph. Unlike previous models, there is a clear inspirational shift, and Brutalist styling has been at the forefront of Beaufort’s new design language following their rebranding in late 2023. This new piece is the first model following this shift in focus.
Informed by the harsh angles of Brutalist architecture, throughout the watch, you will notice many steps. From the pulsations ring, subdials and the stepped bezel, all drawing from two main sources of inspiration: The Faculty of Fine Arts, University of La Laguna, and University Campus, UTEC Lima. The aim was to give the Pulsatimer an old school industrial look with a touch of dressiness.
Made of 316L stainless-steel, it features a mix of brushed, polished and media-blasted finishing. Measurements are 39mm in diameter, 13.8mm thick to the top of the box-domed sapphire crystal, and 47mm from lug tip to lug tip. Powering the Pulsatimer is the manually wound Sellita SW510 and it has a power-reserve of 63 hrs. It is also water-resistant to 50m.
There are 3 dial variations (silver, black and salmon) and there is a jet black DLC coated version as well. Limited to 100 pieces each, all can be had on an Italian leather strap, TPU rubber strap, or stainless-steel flat link or beads of rice bracelet. Retail pricing is $1,473 and pre-order pricing is $1,325 with delivery expected in September 2024. Beaufort
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