Oris has always been about tradition. They’ve stayed true to their brand heritage, continuing to manufacture watches out of their Northwest Switzerland home in Hölstein since the brand was founded there in 1904. They’ve harkened back to their classic designs and brought them into the 20th century while simultaneously creating new and refreshing models that still keep the Oris spirit. Oris is also not a stranger to starting new traditions as well. Under the current leadership of the Swiss watch brand, they’ve trailblazed the path for how luxury watch brands can use their platform to make a positive impact on climate change. With their ‘Change for the Better campaign,’ Oris has developed multiple programs supporting environmental efforts all over the world and in the process becoming a carbon neutral company – a new tradition with lasting impact.
The Oris Movement Creation Program is a perfect example of old and new traditions coming together. The program revived what was a huge part of Oris’ culture in manufacturing unique in-house movements (270 and counting). Ten years after launching the program, Oris celebrates a decade of movement manufacturing by releasing their tenth in-house caliber with the Calibre 473.