Braun 1970’s Reissue

Braun has reissued several of its time proven classics, including this very handsome model. Originally designed by Dietrich Lubs and Dieter Rams in the 1970’s,

this minimally styled watch has a purposeful appearance that places an emphasis on legibility and function, while exuding controlled flair in the form of a yellow seconds hand. Part of what makes this watch so intriguing is its historical relevance in the history of designed objects, namely as an iconic piece of Dieter Rams’ work. Rams, one of the most influential designers of the 20th century, designed by a set of 10 principles, some of which seem apparent in this design:

1. Good design is innovative
2. Good design makes a product useful
3. Good design is aesthetic
4. Good design helps us to understand a product
5. Good design is unobtrusive
6. Good design is honest
7. Good design is long-lasting
8. Good design is consequent to the last detail
9. Good design is concerned with the environment
10. Good design is as little design as possible

Watch Specs:

• case: 38 x 8.5mm stainless steel
• movement: 3-hand quartz (make unknown)
• band: 19 mm leather
• lens: scratch-resistant mineral glass
• price: $150.00 (approx.)

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