Bremoir Introduces the Eastern, a New Watch Inspired by a Los Angeles Art Deco Classic

Since its completion in 1930, the Eastern Columbia Building has long been a symbol of the Art Deco movement and the timeless elegance that period in architecture came to represent. Located in downtown Los Angeles, this historic landmark is characterized by its intricate terracotta facade adorned with colorful geometric patterns and stunning clock tower, which is crowned by a rotating neon clock that has become a symbol of the building. In this way, the building hasn’t just become a symbol of Los Angeles’ history of prosperity and beauty, but of the bygone elegance that still inspires brands today, nearly a century later.

One such brand is Bremoir. Having previously designed their Lexington based on the Chrysler Building, Bremoir has a longstanding history of being inspired by the golden age of Art Deco. Now, with the release of their limited-edition Eastern model, we are seeing a truly delightful interpretation of the Los Angeles landmark.

Released today, the first color in the new Eastern collection is called Pacific. Aptly named, the dial is tonally bright blue (similar to the terracotta of the building’s facade) and navy (a nod to the Pacific Ocean), handsomely balanced within a stainless steel case and complemented by the brown leather strap. The two tones of the dial are accentuated by gold accents for the hands, numerals, and hour markers. It is here that we see the small details which resonate with the Art Deco design of the Eastern Columbia Building. You have, for example, the use of gold which was used in the building’s vestibule and clock tower. While the stepped hour markers are a visual interpretation of the swirling decorative motifs at the top of the clock tower as well. 

Like the Lexington before it, the Eastern is powered by the automatic Swiss Made STP 1-11 caliber movement, promising 44 hours of power reserve. One is able to see the technical precision of this movement through the exhibition back of the watch. 

The Bremoir Eastern model in Pacific is available via the Bremoir website for $985.