For fans of Christopher Ward, there are many aspects of the brand to cherish, though one that has always been fundamental to their charm is their value. In the early days of the brand, they sold Swiss-made mechanicals at almost unheard of prices, something they could achieve through a direct-to-consumer model. Over the years their watches have gotten more complex, featuring better specs and finishing, so prices have gone up, to the chagrin of some. Today, with the launch of the C63 Sealander line, the brand aims to bring back some first-class bang-for-your-buck.
Of course, the goal of this new line isn’t just to be a good value, it’s to create a series of versatile everyday timepieces. A sort of “go-to” line for those who don’t want something as specific as a diver or pilot. Something that is as welcome at dinner with the in-laws as out with friends at a beer garden. While I might argue many of their watches already fit that bill, the exercise has certainly led them to some new, enjoyable, and, you guessed it, well-priced designs.
Let’s kick off with the C63 Sealander Auto, the entry to the collection. Starting at $695 on one of the brand’s “Hybrid” straps, it’s a pretty straightforward, contemporary sports watch. Still a part of their “Trident” line of dive-inspired watches, it features similar hands and dial furniture to the current C60s, but the date is at six and the logo is at twelve, which is sure to make people happy. The case comes in a 39mm x 45.8mm x 11.25mm, which is a new size for the brand and one that makes sense for the “everyday” concept. It still features their Light-Catcher design, a screw-down crown, and sapphire crystal, as well as a respectable 150m of water resistance. Available in black with red highlights of white with orange and powered by the Sellita SW-200, these are smart, sensible watches, and certainly a solid deal.