Citizen Celebrates Star Wars Day with a Collection of Ana Digi Temp Watches Inspired by the Original Trilogy

In the ever expanding universe of fake holidays, there’s absolutely no question that Star Wars Day is my own personal favorite. It just barely edges out Pi Day, and absolutely destroys “National Eat Your Beans Day” and Black Friday (blame that one on the retail jobs I worked in my youth). May the 4th (if you don’t get the pun, please watch Episode IV immediately) is a day to celebrate what for many is the singular film franchise of their moviegoing lives. A franchise which now, however improbable it might seem if you grew up in the 80s or 90s, has expanded to television in a significant and exciting way, and holds a ton of promise for future movies for years to come. In recognition of Stars Wars Day 2021, Citizen is launching a few new watches with a retro vibe that’s perfectly in sync with the Star Wars many of us grew up with, well before it was even a suggestion that Greedo shot first. 

The new Ana-Digi Star Wars collection takes the Ana-Digi Temp watch and transforms it into watches that straddle the line between commemorations of beloved films and little trinkets that could have been used as props. The Temp watch has gained traction in recent years as collectors have taken interest in all things 80s, and it feels like a smart choice to use it as a canvas for these new Star Wars watches, which Citizen is quick to point are inspired by the original trilogy, so purists shouldn’t take any issue here. As you might have guessed, the Temp watch gets its name from a thermometer that’s integrated into the hardware, a charming bit of kitschy fun that could also prove useful for many. 

A total of six watches will be released this year as part of the new collection, with the first two set to arrive imminently. These watches have been dubbed the Rebel Pilot and the Trench Run, with the former prominently featuring the Rebel Alliance logo in the appropriate color scheme, and the later taking cues from the TIE Fighters used by the Imperial Fleet from the very beginning of the franchise. Both watches feature dual time functionality, an alarm, a digital display, and use multiple subdials to display information and link them thematically to the Star Wars universe. 

Later in the year, additional watches will be introduced to the collection that are inspired by specific characters. These watches will debut in the fall, and pay homage to C-3PO, R2-D2, Boba Fett, and Darth Vader. Citizen has done a nice job of incorporating the most iconic elements of each character’s unique aesthetic into the design of the watch. The C-3PO watch is gold toned, for example, and subdials at the top of the display reference the droid’s expressive eyes. The Darth Vader watch is appropriately blacked out, and features design elements that are cribbed from the Death Star. There are lots of details here that should please both casual and obsessive fans, and the watches themselves are uniquely evocative of the time period during which the original films were produced. These watches have had a level of care and attention to detail applied to them that makes them feel like something a bit more than a novelty – they’re genuine tributes to something that many still place a lot of value in. 

The Ana-Digi Star Wars Collection will see releases throughout the year, beginning this spring. The Rebel Pilot watch retails for $350, and the Trench Run will sell for $375. Watches introduced in the fall carry similar pricing, with coated versions running a small premium. Citizen