G-Shock and Kith Team Up on a Rainbow GM-6900

A little over a year ago, G-Shock and Kith released their second collaboration, a rose gold version of the GM-6900. Today, the two brands that have proven to have a surprising degree of synergy are releasing their third watch together, and they’ve once again tackled the 6900 format, but this time with an entirely different effect. If the rose gold GM-6900 was a study on monotone, this new version with a rainbow flavor would seem to be just the opposite. Let’s take a look at the Kith for G-Shock GM-6900 Rainbow.

Rainbow watches are definitely a trend that we’ve seen emerge quite strongly over the last year or so – this isn’t even the first time Casio has gotten in on the act. A rainbow G-Shock though is inherently a study in contrasts, as a watch is known for toughness and being the ultimate robust and hard wearing tool is given a treatment that’s lighter in both figurative and literal terms. G-Shock has never been afraid to play with color, but this is an entirely different and seemingly more avant-garde approach than we’ve seen from the brand previously. 

The backbone of the GM-6900s case is its forged metal bezel, and that component along with the rest have been given a rainbow treatment that G-Shock claims took over ten rounds of sampling to achieve the desired gradient effect. The goal was to create an impact that has an almost three dimensional, iridescent quality. The watch is paired with a translucent Kith branded strap, and as with the previous Kith collaboration, the large central button at the base of the watch’s case right below has the word “Kith” stamped onto it. 

Like any GM-6900, this watch is still a G-Shock at heart, and has all the features you would expect, including 200 meters of water resistance, a multi-function alarm, a complete calendar, and the traditional G-Shock backlight. It’s OK, though, if you don’t look at this watch as a tool, and as more of a statement or art piece, as that’s clearly how it was conceived. To that end, it comes in custom packaging that matches the design language of the watch, and also includes a zine specifically created for this release. 

The Kith for G-Shock GM-9600 Rainbow launches today at Kith retail locations and the Kith website. The retail price is set at $400. G-Shock