One of the things I love seeing in young watch brands is a strong, original point of view. There is no shortage of great, simple tool and sport watches available from brands new and old, making the space quite difficult to stake a new claim within. Getting off that well trodden path offers the opportunity to explore and express new ideas and flesh out off-genre watches in a manner that grants a new brand some breathing room. This is exactly what the brand Timeless has done with their latest watch, the HMS. This is a watch that defies simple categorization, yet feels genuinely approachable. Timeless has taken a big swing with the HMS, and while it doesn’t connect on every level, there’s plenty to enjoy in the point of view being expressed.
The concept of the HMS was revealed in late 2020, and would go on to take shape over the following year, catching our attention along the way. The HMS is an immediately striking watch that eschews typical genre codes we generally expect to see, and while it struggles to balance the somewhat disparate elements, there’s some genuine charm to the underlying concept that feels rather refreshing. In the short time since its release, the HMS has already taken evolutionary steps, and what we have here is the HMS ref. 003.