In Discussion: We Chat With Chris Grainger Inside the IWC Booth at Watches & Wonders

One of the most talked about releases this year came courtesy of IWC in the form of a new Ingenieur that takes the watch back to its Gerald Genta design era of history. You can see our hands-on impressions of that watch right here. The new watches take clear inspiration from the 1970s footprint, but offer a quite contemporary execution that won’t be mistaken for anything throwback. But that’s not all people were discussing at their year’s Watches & Wonders, the IWC booth made one of the biggest impressions of the whole fair, setting a funky ‘70s engineering aesthetic against the new watches, which even included a Mercedes C-111 mkIII concept car right in the booth. 

During our visit to the booth, we ran into IWC CEO (and Worn & Wound Podcast alum) Chris Grainger, who gave us the scoop on the new watches and the booth itself. This watch was a long time coming, as you might imagine, and Chris takes us through some of the development of the design we see today. Oh, and those crown guards? It seems that we’re the only ones that spent any real time stressing about them.


See more of our coverage of Watches & Wonders 2023 right here, and head over to our YouTube channel for more of our video content.

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Blake is a Wisconsin native who’s spent his professional life covering the people, products, and brands that make the watch world a little more interesting. Blake enjoys the practical elements that watches bring to everyday life, from modern Seiko to vintage Rolex. He is an avid writer and photographer with a penchant for cars, non-fiction literature, and home-built mechanical keyboards.