Over the last few years, we’ve learned a lot about making watch straps. A few months ago, we released our Model 2 Premium and Classic straps, which were evolutions on our existing designs. We pushed the style, quality and longevity of these straps in to new territory. Though priced with value in mind, we felt they easily competed with straps priced at $100 – $150. So, we thought to ourselves, what would happen if we pulled out the stops? What could we achieve?
So for our new High Craft series, we set out to create a new standard for American-made watch straps. We wanted to push the boundaries of quality, elegance and comfort that were achievable, focusing on hand-made details and craftsmanship, sparing no expense.
Each strap is labored over by a team of highly skilled craftsmen and women working in the heart of NYC’s garment district. Transforming raw materials into refined straps is a process that takes many steps, each requiring expertise. Though a few machines are employed in the process, the majority of the craft is done by hand, whether in the form of precisely thinning areas of the leather with a knife to create seamless transitions or creating each hole with a hammer and punch for clean edges or tying and searing each knot for security. It was important to us that the straps still had a hand-made appearance, avoiding an overly sterile or commercial feel. The result is a watch strap that simultaneously has the ruggedness expected of American-made goods and the sophistication desired for the finest of time pieces.