Brew Watch Co. occupies an interesting niche in the microbrand community. While some brands are inspired by an auto racing heritage (real or imagined) or various facets of an explorer’s lifestyle, Brew is much more specific. Their watches reflect a love of coffee. Yes, coffee.
How does coffee inspire a watch design, you ask? Well, it can happen in any number of ways. In an abstract way, Brew’s watches represent the time honored tradition of a coffee break, stopping time throughout the day to catch up, take stock, or just relax. In a much more literal way, Brew watches incorporate earthy colors that resemble coffee, and borrow elements from industrial espresso machines, which are marvels of design in their own way.
The watches we’re looking at today are Brew’s latest addition to the Retrograph line, their 38mm x 41.5mm meca-quartz powered chronograph in a distinctive rectangular case with slightly rounded corners. The first new colorway, dubbed “Technicolor” by Brew, has a dynamic multi-colored design that brings a funky ’70s look to Brew’s lineup. Brew’s watches have always had a vintage vibe to them, but it has come mostly through retro-inspired case shapes and dial features. This new colorway, for the first time, seems to call back to a very particular ’70s sports watch look, and it suits the core Brew design rather well.
The dial of the Technicolor Retrograph is a matte blue, with silver sub-dials and accents in two shades of blue, red, and yellow, not to mention the white text and indices. It’s a louder look than anything else in Brew’s catalog, but it’s legible and works really well.