Seiko is once again digging into their archive to release a new version of the SUS line of watches. SUS, you’ll recall (or maybe you won’t, given the dizzying number of watches in Seiko’s back catalog), is a sort-of acronym for “Simple” and “Strong.” This was a series of watches that was targeted directly at young consumers, a market that in the mid-90s Seiko felt was being left behind. Seiko brass sought guidance from two young, up-and-coming engineers on staff to help with the youth demographic, and the SUS series was born. Ilya discussed some of these watches here back in 2016 in an Affordable Vintage column, but if you’re not inclined to dig through eBay listings and just want the general look and feel of the ‘90s classic without the potential headache of a 25-year-old timepiece, Seiko has you covered.
- Case Material: Stainless steel; worn black coating; gold-tone coating
- Dial: Black (SCXP155 ), Lumibrite (SCXP157), white dial with gold-tone case (SCXP158), black dial with worn black case (SCXP159), white (SCXP161), green (SCXP163), blue (SCXP165)
- Dimensions: 35mm
- Crystal: Hardlex
- Water Resistance: 10 bar
- Crown: Push/pull
- Movement: 7N01 quartz
- Strap/bracelet: Nylon strap
- Price: ~$180-$230
- Expected Release: Available now
The SUS watches in question are a partnership between Seiko and NANO Universe, a Japanese clothing store, and are JDM only. At a high level, the SUS is an extremely simple watch. Designed for legibility over everything, and inspired by vintage military issued watches, these watches have a look that has literally stood the test of time.