Cartoon character watches? Really? Come on; watch collectors are serious people. They have their favorite watchmakers and fiercely defend them, spending hours of impassioned typing on forum after forum, calling in incoming fire on anyone who dares dis them. The chances of them taking to a cartoon character watch are about the same as a Rolex diehard going over to the Bienne dark side (or vice versa – don’t come for me, it’s only a metaphor). Except when it’s Snoopy. Snoopy is, as far as anything can be said to be universal in Watchworld, OK by everyone.
Perhaps surprisingly for a dog who doesn’t own a watch, it’s hard to name a watch firm that hasn’t produced a Snoopy watch since the first rolled off the bench at US maker Armitron in the late 1950s. Famously, Omega’s link with NASA (who began using Snoopy as a keystone of a safety campaign) right the way through to Timex, the cartoon dog with attitude has turned up on watch face after watch face. And the newest collaboration with Charles M Schulz’ creation features on the dial of a collaboration of two arch collaborators themselves, Hodinkee and Bamford Watch Co.