Maurice de Mauriac Embraces Brutalism with the Pillow Watch

Maurice de Mauriac isn’t afraid to make a bold statement. And their latest release, the Pillow Watch, might be their boldest yet. Not because it’s overly-designed or flashy, but for the quiet confidence this collection possesses. The Pillow Watch is a set of three references (Black, Bronze, and Titanium), each with a cushion case design and a corresponding calf leather strap that showcases the exceptional craftsmanship and design philosophy of this Swiss brand.

Drawing inspiration from the architectural movement of brutalism, the Pillow Watch possesses clean lines and a bold design. For those who love a cushion case, you can agree that it’s a design built on a bit of opposites: daring, but subtle; delicate; but strong. For a brand that has put out some pretty eye-catching designs lately, some might consider this a departure for Maurice de Mauriac; but I say it’s the opposite. The Pillow Watch is a natural evolution for the brand, eschewing the bells and whistles for something simple, timeless, and sophisticated.

Coming in at 45mm, this is a watch with presence, made all the more so with its Fabian Schwaerzler-design dials. Designed with thick applications of Superluminova, it’s at once retro and modern. The minimalist dial, displaying only hours via large lume plots, underscores the brand’s commitment to restraint for this collection, ensuring the watch remains balanced in its design.

The Pillow Watch runs on a La Joux-Perret G100 automatic movement, designed by La Joux-Perret Manufacture in La Chaux-de-Fonds. It promises an impressive 68-hour power reserve. 

The Pillow Watch by Maurice de Mauriac is available now on the brand’s website with prices starting at 3,900 CHF.