Last year, we had the good fortune to welcome Maximilian Büsser on to our podcast to chat about the origins of MB&F, their machines, horological and legacy, and much more. In our discussion, I took the opportunity to ask him about creating a more accessible watch, referencing the Louis Erard x Vianney Halter creation that had just been released. While he wasn’t keen on going that route exactly, he did let on that the idea had been on his mind. A few months later we got news of the M.A.D.1 – not an MB&F, to be clear – but from the same minds, and out of the MB&F M.A.D. Gallery no less, and the connective tissue is clear.
The original M.A.D.1 was meant as a gift to friends, family, and supporters of the brand, including MB&F owners. The small batch produced was offered to the above groups, but word of this piece, which was priced well under $5,000, got out quickly. In response to the demand, a part deux of the watch has just been announced, and you might even be able to buy one this time around.