New York Based Stella Watch Company Launches the Felix on Kickstarter

Stella Watch Company is a New York based watch brand who is launching their first model on Kickstarter today. The Felix, a time and date watch with a mix of unique design elements, will be available in several colorways and features a Swiss made STP1-11 movement at a price just over $1000.

Stella Felix

  • Case Material: Stainless steel
  • Dial: Blue, black, grey, silver, red, gold
  • Dimensions: 40 x 13.6 x 48mm
  • Crystal: Sapphire     
  • Water Resistance: 100 meters 
  • Crown: Screw down              
  • Movement: STP1-11
  • Strap/bracelet: Leather
  • Price: $1185
  • Reference Number: n/a
  • Expected Release: Kickstarter now live 


The Felix has a few distinguishing features, chief among them is the dial layout and design. The combination of fonts and colors is definitely unique – my eye is drawn to the script of the Stella signature, which feels contemporary, and resembles grafiti. The Arabic numerals are similarly large and distinctive, and give the dial a fun, playful energy. This is something of an anti-minimalist watch, with aesthetics borrowed from the Art Deco design language and plenty of small details to keep visual interest up. 

The other unique characteristic of the Felix is the case design. The mid-case has been given a black DLC coating, putting it in stark contrast with the brushed and polished surfaces of the rest of the stainless steel case. This feels like a modern take on two-tone to me, and while it doesn’t seem to offer any obvious functional advantage, the black on steel look is sleek and holds a certain appeal. 

The Felix is 40mm in diameter and 48mm from lug to lug, which should wear easily for many who are used to modern watches. There are a total of six dial variants available on the Felix, the most interesting of which is certainly the blue linen dial, which has the appearance of denim and works well with the overall aesthetic of the dial.

Stella’s Kickstarter launches today, and includes perks for early backers such as a custom designed caseback tool, meant to fit perfectly to the caseback of a Felix. Stella

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Zach is a native of New Hampshire, and he has been interested in watches since the age of 13, when he walked into Macy’s and bought a gaudy, quartz, two-tone Citizen chronograph with his hard earned Bar Mitzvah money. It was lost in a move years ago, but he continues to hunt for a similar piece on eBay. Zach loves a wide variety of watches, but leans toward classic designs and proportions that have stood the test of time. He is currently obsessed with Grand Seiko.