Swiss watchmaking is largely the domain of large conglomerates. Independents, while not necessarily scarce, are certainly the minority, and the ones that do exist mostly play in the arena of haute horlogerie. Founded 40 years ago, Raymond Weil is a relatively young firm in the world of Swiss watches, but in that time it’s maintained its independence by staying a family-owned company focused on watches averaging $1,500. Joining us on the Podcast today is Elie Bernheim, who became the third-generation CEO of Raymond Weil in 2014, taking over from his father, Olivier Bernheim. We discuss the brand’s history, the RW1212 caliber and the brand’s partnership with Sellita, and why it’s absolutely critical to know your customer.
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