Rado is a fun brand. Part of the Swatch Group, as a brand they’re quite a bit more design and materials focused than most of their group siblings. While others are just now getting their feet wet with ceramic, Rado has been using the material for years, often in avant garde designs that are a challenging sell to a mass audience, but find their niche with folks who are after something different or unusual. Their latest release, the True Thinline Anima, is Rado to the core. A ceramic case with an unusual shape in an uncommon color paired with a skeletonized dial might be off the rails for most brands, but it’s right in Rado’s wheelhouse. Let’s take a look.
Rado True Thinline Anima
- Case Material: Ceramic
- Dial: Open
- Dimensions: 40.0 x 44.8 x 10.8mm
- Crystal: Sapphire
- Water Resistance: 30 meters
- Crown: Push/pull
- Movement: ETA A31.L02
- Strap/bracelet: Ceramic bracelet
- Price: $3,000
- Reference Number: 766.6112.3.031
- Expected Release: Available now