It takes some guts to launch a new dive watch in an era rife with already excellent choices from both household name brands and exciting new indies alike. But, that’s just what the brand Clemence is doing with a Kickstarter campaign that ends this week. The watch, called the Photic, has met its goal, and the project will be funded. We first wrote about the watch heading into the summer, noting its well executed and engineered if straightforward design, and now we’ve had a chance to get our hands on a pre-production example to provide a proper assessment of a watch that has high ambitions within a very competitive market.
In a space with so many enticing options already existing, it’s tempting to try pushing the envelope in terms of design, to set yourself apart and differentiate yourself from the competition. Surely, going the restrained, classic route offers no opportunity to be unique. It’s all been done before, hasn’t it? Well, yes and no, and Clemence walks a fine line here in embracing the tried and true while doing it in a way that feels wholly original.