One of the biggest urban success stories of the past few years is the ongoing Detroit Renaissance—once a shell of its former industrial self, the home of the American automobile is buzzing again with new life, culture, and yes, creation. Today’s watch, the Detroit Watch Co. M1-Woodward chronograph, is a perfect example of this revitalized spirit.
Conceived by founder and former Chrysler designer Patrick Ayoub and his wife, Amy, also a designer, the M1-Woodward aims to channel the motoring spirit of its namesake road. Like Wilshire Boulevard in Los Angeles or the Las Vegas Strip, Woodward Avenue has long been the pulsing symbolic heart of Detroit, from its historic beginnings as the first concrete mile of road in America to a reputation in the ‘50s, ‘60s and ‘70s as the world’s greatest street racing destination.
The M1-Woodward takes on the task of distilling this ethos through an eclectic mix of industrial and Art Deco design cues, proven mechanicals and a healthy dose of Michigander pride. Is it worth a look for those outside the Motor City? Let’s find out.