Mido is one of those brands that has, in North America at least, flown under the radar of many enthusiasts for years, quietly producing excellent pieces like the Baroncelli and Ocean Star at competitive prices while the watchmaking world looked on. As such, the Mido catalog is a treasure trove of hidden gems, and some of the finest jewels in that collection are undoubtedly those from the limited edition “Inspired by Architecture” series.
Over the past few years, the brand has drawn inspiration from such iconic structures as the Roman Colosseum, London’s Big Ben, and the Great Wall of China. For the newest iteration, however, Mido has moved away from classical monuments and set their sights on something decidedly more contemporary: New York City’s temple of mid-century modernism, the Frank Lloyd Wright-designed Guggenheim Museum.
The edifice has been the gold standard of the entire school of architecture since 1959, but does the latest “Inspired by Architecture” timepiece capture a bit of what makes the Guggenheim special? Let’s dig in.