Why start a watch brand from the ground up if you inherently have a keen eye for defunct brands with a legitimate history and product design substance that present-day enthusiasts can easily get behind. It’s a playbook we’ve seen exercised occasionally within the past decade, but in recent years, it seems like a go-to strategy implemented by those with incredible foresight, time and time again. I hope you don’t mistake this as complaining. As much as I love seeing a brand release something completely new and refreshing, I am overjoyed by seeing bygone brands properly getting resurrected. It’s a phenomenon we’ve seen with the likes of Aquastar, Vulcain, and Wolbrook
Now what do these brands have in common? Well for starters, they were all revived around the same time frame, beginning in 2019 (Wolbrook). Brand heritage, as well as name recognition seems to be another trait at their core. For Aquastar, you have their charming divers famously worn by Jacques Cousteau and his crew during countless expeditions in the 1960s. With Vulcain, how could we not think of the Cricket and its historical ties to the United States presidency. And as for Wolbrook, well, you have a brand history that has a connection to the dawn of the space race, hypersonic rocket-powered jet testing and the first man to ever step on the moon, Neil Alden Armstrong.