We’re not yet at the stage that the BR05 is seen as THE Bell & Ross—there’s still a long way to go before it could dethrone the classic square silhouette of the BR01 and BR03 models—but it feels like it has grown up enough to be seen as not just another brand jumping on the integrated bracelet sport watch bandwagon. It’s not even four years since the first of the BR05 variants were unveiled, and during that time we have seen three-handers, chronographs and GMTs. Stainless steel watches have seen bead-blasting and ‘Artline’ finishing. There have been rose gold and two-tone cases. Dials have come in black, white, copper, green, and blue. And lets not forget the Kenissi powered BR-X5 which has also evolved from the same case.
As I browse the BR05 catalogue, both past and present, I’m struck by two thoughts. Firstly, there have been a LOT of different watches in this line. It’s not surprising that a brand should choose to repeat and rework a flagship model, but even allowing for quite a number of limited editions, that’s still a lot of releases since the original 2019 debut. This leads to my second thought. Despite always being impressed with the overall aesthetic, case design and finishing, why haven’t I found one that I really like? Finding my own answer to that has required me to attempt to classify what type of watch the BR05 actually is.