Automotive culture is steeped in watch lore, from Nina Rindt sitting trackside timing Jochen with her UG, to Jo Siffert ripping hot laps with an Autavia strapped to his wrist. Tune in to any WEC broadcast these days and you’ll find no shortage of watch brands represented both on wrist and in adverts plastered around every turn. The bond has turned out some of our favorite brands, like Autodromo, as well as more than a few watches we’re pretty fond of, like the Carrera, Daytona, and yeah, even the Speedmaster.
Straton is a brand born of the same culture. The owner and designer competitively races a heavily modified Alfa Romeo Alfasud Sprint in his free time, a car which is depicted on the caseback of the new Competition Driver watches we see here. The car feels appropriate here, a bit unusual, modified for performance, and unapologetic in appearance. There’s plenty of parallels there for the watch itself, the Competition Driver.