A big part of the appeal of micro-brands* rests in their ability to exercise a greater level of general creativity to bring a specific vision to life, something we’ve always found value in around here. We’ve seen some pretty sophisticated stuff take shape, from unique hand sets and dials, to wandering hours and composite cases. One brand in particular has proven rather adept at implementing what I have no issues calling exotic engineering solutions to their watches, and that brand is Formex. With “roots in high-end watch manufacturing” that should come as no surprise, and while the brand’s own aesthetic has undergone some pretty wild transitions, they seem to have landed in a cohesive space with their latest generations of watches in the Essence, Reef, and Field collections.
*Okay, Formex isn’t exactly a micro-brand. They are attached to that noted “high-end watch manufacturer” in a way that very, very few brands (large or small) are. This allows them access to engineer solutions for things like quick adjustment mechanisms in a manner that almost zero micro-brands can. Formex is a small (but not really) manufacturer that produces their own watches, which take full advantage of that fact. The micro-brand or small-independent nomenclature doesn’t neatly apply here, but given the price points that Formex tends to play in, I view them along the same lines as more traditional micro-brands the likes of which we frequently discuss around here.