Shaping the Future of Watch Events: Windup Watch Fair NYC 2024

When we created the Windup Watch Fair nearly ten years ago, we did it for a simple purpose: to make the watch fair that we actually wanted to go to. We wanted a fair with the brands we were into and a comfortable environment—a fair that spoke to our values as a company and as watch enthusiasts. Inclusive, inviting, laid back, free, and, most importantly, fun. Naturally, we underestimated how big of a lift it would be to pull off, but we persisted, succeeded, and never looked back.

The Windup Watch Fair, now held annually in San Francisco, Chicago, and New York City, has become the pre-eminent watch fair for enthusiasts. It is a fair where brands large and small, indie and group, accessible and luxury, come together to speak directly with you, the watch enthusiasts. New brands break ground, new products launch, and new friends are made. There’s genuinely nothing else like it.

Today, we’re excited to announce this year’s Windup Watch Fair New York City, which will set a new standard like our first fair ten years ago. With over 120 brands in attendance and 16 countries represented, Windup NYC, our flagship event, is now a watch fair on an international scale. From October 18th to the 20th, the center of the watch world will be in New York City, and you and all of your friends are invited to come. We look forward to seeing you there.

This year, the event will be taking place at:

Center415 on 5th Avenue
between 37th and 38th Streets (415 Fifth Ave)
Friday, October 18: 12PM – 6PM
Saturday, October 19: 12PM – 6PM
Sunday, October 20: 12PM – 5PM

Free and open to the public

Center415 is an event space designed for exactly what we’re hoping to accomplish with the Windup Watch Fair. With two floors and individual spaces for the EDC Expo, a panel room with bar and lounge, a coffee lounge, and two large event halls brimming with amazing brands. We’re so grateful to our Lead Sponsors this year for their support in making this an even more enticing and accessible event.

Always free and open to the public, the Windup Watch Fair and EDC Expo together are a place for you, your partners, your children, and even your pets to come as you are and Experience Enthusiasm™! In addition to our lead sponsors, prepare yourself for additional surprise releases, unique installations, and so many brands that are coming to the US for the very first time. Check out the full list of key sponsors and presenting brands who can’t wait to see you at the Windup Watch Fair this year.

So please be sure to add the Windup Watch Fair to your calendar for October 18 – 20, 2024. As we move closer to the fair days, we’ll share additional updates and sneak peeks of what else is in store. Follow us on Instagram and sign up for our newsletter to stay up to date on all things Windup. You can always find the key information about the event at windupwatchfair.com. The site includes a shoppable index of products featured at the fair, a video library, a calendar of events, and more. Whether in-person or online, we’re looking forward to closing out our biggest and best year on Windups together with you!

Members of the press and content creators should click here to learn more about our press registration and preview hours.

When reflecting on where the Windup Watch Fair started and where it is today, one critical component stands out above all others: you, the watch enthusiasts. Without you, the Windup Watch Fair (and frankly, Worn & Wound) would not exist. The power of the Fair is undeniable—the Windup Watch Fair is a physical manifestation of the growing scale and passion of the watch community. So, while the team at Worn & Wound takes great pride in putting on the best event possible, we, first and foremost, thank everyone in the watch community for your passion and support. We hope you feel the same pride we do.