A surefire way to know if a watch brand has a design that can withstand the test of time is instant recognizability. There’s no need to have the brand name positioned front and center because its unique styling and distinguishable silhouette are more than enough. From across the room, there’s no mistaking the TAG Heuer Monaco. Its square case, left-hand-drive crown and dual sub-register display immediately fires the synapses in our watch nerd brains. Throw in the Hollywood fame and a namesake that represents one of the most famous racing circuits in all of motorsports, then you have a watch that arguably cements its place on the Mount Rushmore of watches.
The TAG Heuer Monaco remains as a platform for the brand to explore their avant garde ways, as well as to lean into their rich heritage and connection to motorsport across the world. With the latter in mind, TAG Heuer has announced the Monaco Chronograph in Racing Blue inspired by French motorsport liveries.