When it comes to surfing, I can’t think of a watch brand that has a stronger hold and understanding of the sport more than Breitling. Just take a look at who they have wearing their watches out in the line up. Kelly Slater is arguably the greatest competitive surfer of all time, holding every major record in the sport, 11 World Titles, and being the youngest and oldest World Champion in Men’s history. During Slater’s partnership with Breitling, they’ve used the Superocean diver as a platform to bring Slater’s design ideas and passion about environmental conservation to life. Another surfer who is currently partnered up with Breitling is none other than adventurer and outdoor photographer Chris Burkard, who earlier this year completed an expedition in which he traversed 300 miles of Iceland’s southern coastline with a Breitling attached to the handlebars of his Fezzari Kings Peak.
But surfing is more than just a sport. There’s an art and culture that’s very much a part of the history as the competitive part of it. And Breitling has gotten a hold of that too. Adjacent to Breitling’s partnerships with Slater and Burkard, they’ve tapped into the surfing lifestyle and culture through Australian apparel brand Deus Ex Machina. Surfing is very much ingrained into the brand’s ethos, especially since their coastlines are home to some of the first-class waves around the world, but Deus Ex Machina’s soul is fueled by custom motorcycles and the creativity that goes into it all. The recent collaboration between Breitling and Deus Ex Machina puts all of that on display with their second iteration of the Top Time Deus Chronograph.