Victorinox Introduces MY I.N.O.X., a New Tool to Customize Your I.N.O.X.

There’s something that’s undeniably fun about customizing a watch to your specs. Even if you like the off-the-shelf offerings that a brand provides, there’s a level of satisfaction that is inherent in choosing some design element on your own. This is true for almost anything: shoes, clothes, cars – if you can give it a personal touch, it just makes it a little more special. Now, Victorinox has announced that they’re offering their popular I.N.O.X. watch with customer selectable options that result in a total of about 15,000 potential variations. Dubbed MY I.N.O.X., the process allows customers to choose case material, dial color, and more. Let’s take a look. 

Using a tool on the Victorinox website, customers are able to design their own custom I.N.O.X. with a steel, titanium, or carbon case. Once a case is chosen, there are seven different dial options, fifteen straps, and seven colors for a protective bumper. The bumper is an additional cover that fits over the case, and adds a compass to the watch’s functionality. Strap options run the gamut and can be had in leather, rubber, and Victorinox’s very cool paracord, all in a variety of colors. A bracelet is also available. Watches bought using the MY I.N.O.X. tool also include a Spartan Swiss Army Knife (again, with an array of color options) and it all comes packaged in a heavy-duty, foam lined, suitcase style box. Engraving can also be added to the handle of the Spartan knife for an additional personal touch. 

Prices, of course, will have a range depending on case material and the strap option selected. For a steel I.N.O.X. with a bracelet, the set will run $620. Carbon cases are the most expensive, starting at $690 with the highest spec topping out at $930. The titanium option starts at $555. On average, it’s a roughly $100 premium for the customized watch over a stock option, so the decision point here is in how much value you place on the extra “stuff” that comes with the MY I.N.O.X. package and, of course, how imaginative your custom idea is when compared to the standard issue. 

At present, all of the watches in the MY I.N.O.X. program are Victorinox’s quartz options. This, in my estimation, is the I.N.O.X. to go for – the automatic version is heavier, less durable due to its mechanical movement, and more expensive. The I.N.O.X. is a more “watch like” alternative to a G-Shock – it offers similar resistance to shock and general abuse, but feels like a traditional watch in a way that a multi-function G-Shock doesn’t. At 43mm these are big, and tough, and have a lot of wrist presence, but that’s kind of the point. In my own experience with the I.N.O.X., I’ve found that it wears pretty well for a watch of its size. 

The MY I.N.O.X. customization tool is live on the Victorinox site right here.