[VIDEO] Inside the Collection: Some of our Favorite Microbrands

In this edition of Inside the Collection, Blake Buettner and Zach Kazan are focusing on microbrands. Or small independents. Or micro-indies. This flavor of watch brand goes by many names, but the thing that binds them all together is a sense of independence and real personality in the design. These watches are the singular visions of the brand founders, and to have access to that kind of creativity at the price points of the watches on the table in this video, well, that’s pretty special. 


Perhaps unsurprisingly, there’s some overlap in the microbrand watches Zach and Blake chose to talk about. Both selected watches made by Brew and Lorier, two Windup Watch Fair mainstays who have been part of the community for years. Zach’s Retromatic and Blake’s Metric are great examples of brand founder Jonathan Ferrer’s design sensibility, with compact, easy to wear square cases and funky, just slightly off-kilter dial designs. The Gemini and Hydra, both from Lorier, are likewise great examples of the charming, vintage inspired vibes the NYC based brand is so skilled at cultivating. 

Rounding out this selection of micros are Blake’s pair of Autodromo Group B “Night Stage” editions, and Zach’s anOrdain Model 1, which is a limited edition version made in collaboration with the Windup Watch Shop. Like all of the watches seen here, these are special not just because the watches are great, but because of the talented people behind them, who pour everything they have into making these watches for the collectors who support them. These watches are a reminder that collecting in the microbrand space is about more than just the functionality of any given watch, it’s about buying into a community of enthusiasts and brand owners who make this hobby truly rewarding. 

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