“Watches, Stories, and Gear” is a roundup of our favorite content, watch or otherwise, from around the internet. Here, we support other creators, explore interesting content that inspires us, and put a spotlight on causes we believe in. Oh, and any gear we happen to be digging on this week. We love gear.
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Matty Matheson’s Pantry Staples
If you’re a fan of the FX series “The Bear,” Matty Matheson needs no introduction. He plays Fak, the heavily tattooed handyman on the series, but his most significant contribution to the series might actually be behind the scenes. Matheson is a chef, and serves as a consultant on the show in addition to his acting duties, ensuring that the kitchen scenes and culinary creations depicted feel authentic. Now he’s launched his own brand, the Matheson Food Company, which will produce all kinds of simple pantry staples (sauces, salad dressings, boxed mac & cheese) with branding that draws heavily on our collective nostalgia for classic brands that were part of his childhood. This piece in Creative Review digs into the new brand and what makes it distinct in the food scene.