“Watches, Stories, and Gear” is a roundup of our favorite content, watch or otherwise, from around the internet. Here, we support other creators, explore interesting content that inspires us, and put a spotlight on causes we believe in. Oh, and any gear we happen to be digging on this week. We love gear.
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IWC Watches Featured in F1 Movie Starring Brad Pitt
If you’re a movie fan, you’re probably already looking forward to the still untitled Formula One movie coming next year starring Brad Pitt and directed by Joseph Kosinski. It’s Kosinski’s big follow up to Top Gun: Maverick, one of the most successful movies ever made by just about any metric, so anticipation is high. The film is produced by Jerry Bruckheimer, Plan B Entertainment (Pitt’s production company) and Dawn Apollo Films, which is Lewis Hamilton’s production company. It’s that bit of information that has had some in the watch world speculating about a possible IWC tie-in, and this week we received official word from the brand that they will in fact be involved in the project. According to IWC, several models from the Pilot’s Watches collection will be featured on the wrists of different characters.
The partnership underscores a strong relationship between IWC and the world of Formula 1 racing, particularly with the Mercedes-AMG Petronas team. IWC has been the Official Engineering Partner of the team since 2013, and the sight of IWC watches on the wrists of team members has become commonplace for observers of the sport. According to IWC, the new film depicts Pitt as a veteran driver who returns to the sport after an absence, racing for the fictional APX GP team, which in the world of the movie is sponsored by the brand. The film is currently in production with a June 2025 release planned, and is being shot in and around actual Formula One races, including the British Grand Prix at Silverstone this weekend. IWC