This week saw the release of the first trailer for Kevin Costner’s massively ambitious two-part western, Horizon. When the project was announced last year and we got a glimpse of Costner astride a horse with a rifle in a brief teaser, the film community began to feverishly speculate about the movie(s), which Costner reportedly financed much of himself. From the looks of the trailer, Costner seems to have made a return to a very old-school style of filmmaking, employing a large ensemble cast to tell an epic tale of…well, we don’t really know yet. What we do know is that the pair of films have an unusual release strategy, with parts one and two debuting in theaters just weeks apart later this summer. If the movies are a hit, they could put Costner at the center of popular culture for months later this year, something few of us probably had on our bingo cards. If they flop (which some are expecting – when was the last time there was a hit western in theaters?) it could be one of the most epic movie disasters in years.
Is Surge Pricing Coming to Fast Food?
In news that can only be described as bleak, Gizmodo reports this week that Wendy’s is planning to experiment with surge pricing next year. Stealing an idea from rideshare services like Uber, the idea here is that menus will have variable pricing depending on time of day, availability of certain items, and of course overall demand. It puts the chicken sandwich wars (are those still going on?) into a slightly new context, and begs a million questions: will everything have surge pricing someday? How much are you really willing to pay for that Jr. Bacon Cheeseburger? Are we on the worst timeline?
Inside the Criterion Collection
The Criterion Collection gets a lengthy profile in the New York Times this week, with writer Joshua Hunt talking with key members of the company past and present, as well some of the filmmakers they’ve worked with over the years, to get the inside story about what makes the boutique video label and streaming service special. If you’ve just discovered the Criterion Channel streaming service or their excellent Blu-ray editions recently, you might be surprised to learn that the company has been around since the 1980s, when they pioneered the concept of the “Special Edition” video release with Laserdisc editions of movies like Citizen Kane and King Kong. Over the years, the label has become a true tastemaker and proven to be influential to a generation of filmmakers who grew up seeking out Criterion titles on DVD and Blu-ray. This is a must read for anyone who has dreamt about having a few minutes to themselves in the Criterion closet.