The Air Jordan 1 Gets A Movie
Believe it or not, there was a time when Nike played second and third fiddle to brands like Converse and Adidas. The young shoe company, formerly known as Blue Ribbon Sports, had no cachet in the world of sports, and the entire sneaker industry for that matter. But that would change dramatically when they started producing innovative sneakers, and more importantly, convinced up and coming superstars to take a chance on them as a sneaker sponsor.
The new comedy-drama biographical entitled Air tells the story of how Nike was able to create an entire franchise surrounding one of the most iconic sneakers of all time for arguably the best player to ever play the game – his air-ness, Michael Jordan. Matt Damon who plays Sonny Vaccaro plays a pivotal role in tracking down MJ and gathers a team to create the best basketball sneaker ever. Phil Knight, the visionary behind Nike, is played by Ben Affleck. In addition to these two, the film has quite the cast ensemble including Chris Tucker, Jason Bateman, Marlon Wayans, Viola Davis, and Chris Messina. You won’t have to wait long to catch this movie as Air is set to hit theaters on April 5th. In the meantime, check out the trailer above.