We Finally Got Our Hands on the Bell & Ross BR 03-94 Multimeter, and Here’s a Video to Prove It

Ever see a watch and just can’t get it out of your head? Of course you have – it’s a common side effect of the hobby. Sometimes, for reasons we can’t quite wrap our arms around, a watch becomes something we fixate on. It could be uncommonly beautiful, or genuinely unique, or some combination of the two. Or it could be for an entirely different reason altogether. The point is: some watches have a way of lingering in our brains long after we’ve first seen them, and like a pop song that gets stuck in your head, sometimes you just have to give yourself over to it. 

For Blake Buettner and Zach Kazan, few watches have come along in recent years that are more emblematic of this idea than the Bell & Ross BR 03-94 Multimeter. It made its debut, somewhat under the radar, during Watches & Wonders 2022, and ever since then has been an object of obsession, mystery, and genuine fascination. It’s come up on the podcast, inspired editorials, and has taken up space in our brains rent free for months. 

Recently, we finally were able to see one in the metal (actually, ceramic), so of course we wanted to document the experience on video. This strange watch, with a dial featuring a total of five timing scales in a layout that seems designed to intentionally make you think about “closing the rings” is without a doubt one of the weirdest new watches we’ve seen from a major brand in recent years. Is it a pilot’s watch? A doctor’s watch? A very manual health and fitness tracker? It’s probably some combination of all three. Without a doubt, it’s still stuck in our heads. 

Is there a watch you can’t stop thinking about? Let us know in the comments, and tell us if it lived up to the hype in your own head once you were finally able to see it. Bell & Ross