Enthusiasm is the force that unites groups of people with passions and interests. It’s why some of us can stare endlessly at watches, others at camera stats, others at pens, knives, and cars, and… well, you get the picture. Worn & Wound wants to bring these passions and communities together because while the products or experiences at the center of these communities differ, the enthusiasm is shared and can be exceptionally infectious.
I could go on, but this time, we thought it would be best if you heard the thoughts of the members of the Worn & Wound team that run our various departments and will be implementing this new vision over the coming years.
Zach Kazan, Managing Editor
Like everyone else here at Worn & Wound, I love watches. Probably to an extent that most would deem somewhat unhealthy. Watches have been my primary hobby for the last decade or so, and my profession for five years. I am, in every sense of the word, invested.
But something else I share with the team is that there are many, many other things I like besides watches. Watches, in fact, have been a gateway to a lot of other categories of “stuff” that have given me a lot of joy in the time I’ve been in the hobby. And watches have illuminated connections to things I’ve been interested in that predate my watch obsession by decades (the space program is my favorite example of this – all of the documentaries I watched as a kid about the early years of NASA take on all kinds of new meaning after you’ve become a watch nut and begin noticing all the Speedmasters).
A shift to covering other enthusiast pursuits, from my perspective, feels incredibly natural. The reason, I think, is that the way we write about watches has always come from a place of genuine curiosity. Not just for the watches, the physical objects, but for the stories behind them and the people who make and use them. As our own curiosity has taken us into the worlds of EDC, photography, pens, travel, and more, we’ve found (perhaps unsurprisingly) that there are stories to tell in those worlds too.
We’ll never not cover watches, but in the spirit of enthusiasm that has always driven us, we’re excited to discover more, along with all of you.
Kat Shoulders, Head of Content
As many of you know, I like things, all things. Things from watches, cameras, bags, pens – the list goes on and on. Over the last few years of producing content here at Worn & Wound, I’ve always kept my passion for these things at the forefront of the storytelling we do. I can honestly say I’ve been chomping at the bit to expand beyond watches in the way we’re about to. I’m so stoked to continue to put the spotlight on genuine people in the real world using these things they’re passionate about. My hope is for our audience and readers to see the enthusiasm and passion we have come through in our content. This is such an exciting new chapter for Worn & Wound and I’m honored to be a part of it.
Ricardo Simé, Shop Manager
Every time I’ve attended one of our events, whether it’s our fair or a brand centered meetup, I try to find some time to chat with those in attendance. The opportunity to learn and speak to so many people, with so many different experiences is one I never want to miss.
Quite often the conversation moves away from watches. I find myself talking about the comfort of a well made boot. Or how I’ve picked up a new backpack for daily use. It happens so genuinely and without prompting that after a while you realize that there are multiple things those in attendance are passionate about. It’s never just watches. That’s why doubling down on Experience Enthusiasm is really a natural progression of who we are as a company and who we’ve always been.
Kyle Snarr, Head of Partnerships
I’ve always viewed my watch as an important piece of the whole. Whether it’s a fit for a night out on the town or a kit for an upcoming outdoor adventure, I usually start with which watch and begin building from there. It’s clear that the Worn & Wound reader is a gear enthusiast audience. In their solar system of gear enthusiasm, a watch clearly sits at the center. But as much as they care about the watches in their kits, they care equally for what’s in their pockets, what’s on their back, what’s on their feet, and around their necks.
On the Partnership team here at Worn & Wound, we’ve already created multiple avenues for brands to showcase their watches paired with amazing gear for all kinds of adventures. This type of branded storytelling, such as our Tool/Kit series, has resonated with our audience in a way that has many of them actually looking forward to the next sponsored post, rather than just skipping it. For me personally, seeing this kind of response to our work is incredibly rewarding and it can be directly attributed to the fact that it comes from a place of passion for both watches and gear to an audience with precisely those same passions.