Change is a difficult topic. It makes us uncomfortable. We grow used to a thing as it is and can resent it for becoming something new. It’s natural and understandable. But, for the subject, change is often growth. It’s maturation, evolution. It’s a process that happens with age and experience. Fighting it can lead to stagnation, or worse, dissolution. As the co-founder and co-owner of Worn & Wound, I’ve regularly faced along with my partners and the team, points of inflection where we had to confront what it is that we are doing, what does it mean, what the best road forward is for us, and the wonderful audience we’ve cultivated over the years.
When Worn & Wound kicked off in 2011, the mission was clear, but it was also simple and built, partially on a lack of experience and expectation. We wanted to cover the watches we were interested in because we didn’t think anyone else was doing them justice. Those watches were very affordable, as we were young professionals with modest funds to spend on this hobby. We knew very little about the industry, the brands, and the culture. Luckily, we found a niche that worked for us at the time, drawing in an audience of like-minded individuals that supported and encouraged us to continue.
Over the years since, we’ve learned a lot. Not just about watches and the industry, but about running a business, and what it takes to stay relevant. The company has changed as it has grown, incorporating new voices and ideas into its fabric. Our interests have expanded. The watches we covered when we first started still draw our attention and adoration, but so does a much broader spectrum of the industry. What ties it all together are our intentions and passion. A great release from a “micro brand” can get us just as excited as some wild new complication from a high-end independent or a simply beautiful expression of design from a luxury house. Our interests are no longer restricted by the idea of what we can buy, and rather have opened up to what we find fascinating.