It’s May 2021, which means that Worn & Wound is officially ten years old. Ten. Years. Old. If this had been any other year, we’d be throwing parties and events around the country – or world – to celebrate. But, well, you’re all too aware of the situation. Don’t worry, we still have some cool stuff planned, but before getting there I wanted to start this letter off by thanking you, our readers. Whether you’ve been following us from the beginning, or this is the first post you’ve ever read on Worn & Wound, we literally would not be here without your support. So, from the bottom of our hearts, thanks. (the header image is of early Instagram photos)
If you would have told me back in 2011 that Worn & Wound would not only be my career, but also a company with several full-time employees, I would have laughed. When we launched Worn & Wound in May of 2011 our goal was simply to have some fun, stop ourselves from playing too many video games, and create some content that we felt was lacking on affordable watches. We didn’t realize at the time that we were at the beginning of what was going to be a resurgence in the watch industry. One fueled by small independent brands, a new wave of online watch media, and social media. I guess you could say, we lucked out.
Of course, the road has been far from easy. Though we’ve been constantly pushed by a surprising amount of support, especially in the early days when any level of traffic or growth was simply amazing, ours is, like many other small boot-strapped businesses, a story of long hours, late nights, working through the weekends for months on end, and just general blood, sweat and tears. From pulling all-nighters in Basel to unloading UHauls at 2 am after Windup Fairs, to packing up a few hundred LEs in a matter of days to get them out the door. But, 10 years later, I think I can safely say it has been worth it. Not only have we endured, but we’ve done so without investment or giving up our independence.