The DeMarco Chronograph Blends Italian Excellence and American Sensibility

Boston-founded DeMarco Watches is not interested in making homage watches. Instead, it looks to the old world charm of Italy for inspiration for its designs. Its line of chronograph watches spans nearly 10 colors, offering something for everyone. Some are already sold out, a testament to the fact that DeMarco is reaching a core audience with its new sub-$500 chronograph. Let’s take a look at what has made this collection stand out in an increasingly crowded space.

Regardless of which color configuration you choose, you’re getting a solid 41mm x 49mm 316L steel case with 100 meters of water resistance, curved box sapphire crystal, and a solid quick-release bracelet. In other words, you’re getting a heck of a daily wearable piece. The signed crown and subtle sunburst (or grained textured) dials offer a wide variety of looks on an otherwise standard two register (bicompax) dial layout. A perfectly symmetrical date window sits at six o’clock, which maintains the dial balance (and doubles as an hour marker once a month). Along the edge of the dial is a chapter ring and tachymeter scale, which, in tandem with the oversized hour markers and baton hands, harken to vintage chronographs of yesteryear.

Perhaps the most distinct visual aspect of the DeMarco Chronograph is its scalloped 120-click bezel. Thoroughly modern in its design and execution, the bezel provides another way to track elapsed time. Should you find yourself in the waters off the Amalfi Coast, this can help you time your way back to shore. Inside is Seiko’s VK64 mechaquartz movement, a tried and true caliber with a sweeping seconds hand that promises excellent reliability and accuracy for its price. In addition to the bracelet, each watch also comes with a total of three bracelets and straps – steel, leather, and rubber – to cover all occasions.

There is nothing not to like about the DeMarco chronograph as a proposition; it is an affordable watch with a good-looking design from right here in the good ‘ole US of A. This holiday season, use the special code WW25 for 25% off all watches. To learn more about DeMarco and view the entire catalog, visit demarcowatches.com.