Parmigiani Fleurier is a high end manufacture with pedigree that just hasn’t been able to crack into the mainstream zeitgeist of ‘hot watches’ over the years. And maybe that’s for the better. The brand has remained in their own, rather conservative lane when it comes to styling, evolving slowly into new areas, and in their own way. When they ventured into the steel sport watch space recently, they did so in their own way as well. The Tonda collection has existed for many years, but with the introduction of the Tonda PF collection last year, it got people talking. And with demand surging for exactly this type of watch, buyers and enthusiasts are finally coming around to brands like Parmigiani Fleurier as, perhaps, the next big thing. Whatever that means.
I’ve long championed Parmigiani, though admittedly, have never felt entirely in sync with their design language. The Tonda PF collection is a curious one, taking the Tonda in a monotone direction compared to the GT collection that first broke ground in the “high end sport watch” genre for the brand. The PF watches are subtle and uniform in appearance, with a softness that begs a closer look. Lines are smooth and unbroken, textures are tighter, and contrast is kept to a minimum. Sadly, these are qualities that don’t translate all that well in photography. In hand and on wrist is a different matter, however.