G-SHOCK and The Surfrider Foundation Japan Focus on Conservation with the New G5600SFJ-9

Here in the wild year of 2025, you can buy watches made from all sorts of sci-fi sounding materials: titaniums of all types, fancy plastics, stalwarts like stainless steels, and yes, bio-ceramics. Casio and their iconic built-tough subbrand, G-SHOCK, have never been strangers to experimenting with the affordable end of material innovation, and in a new collaboration with environmental nonprofit The Surfrider Foundation Japan, they’ve taken up bio-based resin and mixed-color molding to create the new G5600SFJ-9.

As is the case with all of G-SHOCK’s watches, the G5600SFJ-9 boasts a plethora of durability-first features. The brand’s Tough Solar and Super Illuminator tech power the digital readout, while the case enjoys shock resistance and 200 meters of water resistance. G-SHOCK fans will be pleased to see expected functions like a 48-city world timer, a 1/100-second stopwatch, a countdown timer, daily and hourly alarms and time signals, and both 12 and 24-hour time formatting. While none of this is particularly groundbreaking, it is reassuring to see G-SHOCK’s consistency across their frequent collaborations. 

Speaking of collaboration, The Surfrider Foundation Japan—a marine-focused nonprofit that celebrates the intersection of conservation and surfer lifestyle—lends its logo and #oceanfriendlylifestyle slogan to the face, caseback, and band loop. For thematic cohesion, the watch’s bright yellow hue is intended to bring to mind a sunrise on the coastline, and the bio-resin material used in the case and environmentally responsible packaging tie it all back to sustainability. According to G-SHOCK, the mixed-color molding process makes each watch unique in its patterning and presentation. 

It’s easy to dismiss digital watches for their banality and focus on function over form. Still, G-SHOCK holds a special place in many enthusiast hearts (including my own) for a reason: they might not reinvent the wheel, but they do love to give it a fun new shade of paint. The G5600SFJ-9 collaboration is a prime example of the brand’s penchant for thoughtful collaborations and fun new versions of their beloved timepieces. 

The G5600SFJ-9 retails for $150 and is available at the G-SHOCK website and select G-SHOCK retailers. 

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Elodie Townsend is a writer based in San Francisco. An appreciation of analog tech drives her love for watches, manual transmissions, and retro video games. She bought her first Casio when she was 12, and the rest is history. When not geeking out about watches or cars, she can be found writing poetry in sleepy cafes.
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