In 2015, we introduced Brew Watch Co. and the brand’s first watch, a unique Ronda-powered quartz chronograph inspired by the coffee break. As our very own Zach Weiss noted in that initial write-up, that’s about “as abstract as concepts come,” and in the wrong hands the resulting watch might have been totally asinine. Fortunately, Brew founder/designer Jonathan Ferrer—who worked for a time as an industry watch designer before launching his own brand—expertly distilled his inspiration down into a collection of beautiful and effective timepieces, ones that didn’t hammer you over the head with coffee-driven design cues.
Brew Watch Co. is now back with its sophomore effort dubbed the HP-1 series, continuing the subtle coffee-driven trajectory that birthed the brand. We got our hands on one of the prototypes for a test drive, and we were really impressed with the watch in the metal.
For the case of the HP-1 series, Ferrer opted for a more traditional cushion design, featuring radial brushing along the top surface and bezel, and horizontal brushing along the mid-case. The size has been scaled down to 38mm, which is a nice contrast to the 44mm case of Brew’s inaugural offering. Of course, the watch wears a bit larger than the dimensions might suggest given the squared-off design, but it’s still manageable on the wrist. With a thickness of 13.5mm, the HP-1 appears to be quite chunky for a simple three-hander, at least so on paper. Looking at the case in profile, however, you can see that the thickness is broken up among the mid-case, bezel, and crystal, and the interplay of the three ultimately tempers the height.