On Monday evening, Zach and I had the good fortune to preview the full line of 88 Rue du Rhone timepieces. We were graciously guided through the company’s development and philosophy by representatives of the new brand, and got our hands several of the pieces, which range in price from $395 to $995.
In June, James Enloe put together a good summary of the 88 Rue du Rhone brand, which has been founded by Elie and Pierre Bernheim, the grandsons of Raymond Weil, in an effort to fill the void in the watch market of affordable, Swiss-made luxury timepieces.
In our brief time with the collection, a few things stood out. First is the subdued tone to the entire collection. From the balanced color palate, to the modest 29 to 42 mm size range (women’s to men’s sizes), all of the pieces seemed tastefully designed and implemented, while maintaining their luxury pedigree. The finishing on the PVD and rose gold pieces was also noteworthy. The black PVD had a smooth, matte finish that was paired well with black leather straps or PVD steel for a sporty take on the line’s decidedly luxurious aesthetic. Meanwhile, the rose gold pieces stood out for their luster, but remained very attractive and not ostentatious at all.
The price point of the 88 Rue du Rhone pieces is admirable, specially given their retail presence and inclusion of high quality Swiss components (no specific details on movement yet), sapphire crystal and excellent finish fit and finish.
So check out a few of the photos we shot at the preview and stay tuned for more on 88 Rue du Rhone from worn&wound.
By Blake Malin