If I had a dollar for every time a brand today tapped its archives for inspiration, I could take the next year off and spend my time on a beach somewhere warmer than it is in New York City (though the Big Apple has been unseasonably warm as of late). Now, if I had another dollar for every time a brand tapped its archives for inspiration, only to then butcher the modern take, I could most certainly extend my tropical vacation another year. Whether it’s an unfortunate scaling up of the case to cater to what at times seem like arbitrary modern sizing standards, or an awkwardly-placed date window because consumers today seemingly must see the date on their wrist, there’s usually something that misses the mark with a vintage-inspired reissue.
But every so often, a brand gets it right. And I don’t mean right enough. I mean they absolutely nail it, down to the smallest detail. And when they do, it’s a breath of fresh air. That’s certainly how we felt when we saw the newly-announced Longines Flagship Heritage 60th Anniversary 1957-2017.