Designer Thomas Funder doesn’t see why you should have to buy a new watch each time you want something different on your wrist. Instead, why not make the watch modular, separating movement, case and strap? That way you can simply change each element when you feel like it.
Funder’s crowdfunded Måne (‘Moon’, if your Danish is a bit rusty) concept isn’t a completely new idea. But let’s face it, in Watchland, what is? Halda’s Race Pilot and Space Discovery models (where you can snap a digital module out of the case and replace it with a mechanical unit) have been around since the late 2000s. Omega’s Dynamic range in the late 1960s and ‘70s used the strap as an integral part of the case, allowing you to swap between steel and Corfam in seconds. But you won’t find a Race Pilot for the Måne’s very much more wrist-friendly price of around $950 (for the titanium models) and the Dynamic is long dead as a concept.