Below is just a sampling of some of the great activations taking place at the Fair, brought to you by the Windup Watch Fair Lead Sponsors who collectively have helped to make this year’s Windup our largest and most exciting yet. All activations will take place on-site at the Windup Watch Fair in a dedicated lounge. Refreshments will be available for purchase, so it’s the perfect opportunity to grab a drink and settle in for some great conversation. We hope to see you there!
Friday, October 21st
3:00 PM: G-SHOCK Tough Test Demonstration
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Have you ever wondered exactly what kind of forces a G-SHOCK is designed to endure? Join us for an impactful, in-person demonstration of just how tough G-SHOCK watches actually are.
5:30 PM: Get Connected: G-SHOCK + Bluetooth®
Form meets function meets This year G-SHOCK introduced even more powerful connectivity using G-SHOCK’s new app to sync your smartphone, allowing you to use the dedicated G-SHOCK Connected app to set and check all kinds of functions and data. Join us for an in-depth introduction to the world Bluetooth®-enabled G-SHOCKs. Demonstrated by G-SHOCK expert Ryan Holland, Retail Sales Training Manager at Casio.
Saturday, October 22nd
3:00 PM: Shepherding Heritage Brands Presented by Zodiac
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As the saying goes, everything old is new again. What are the responsibilities of helming a historically important brand? How do you respect the past while evolving for the future? Our expert panel unpacks the role of a brand shepherd in a company rich with heritage. Moderated by Zach Kazan, Editor at Worn & Wound. Special guests include:
- Michael Pearson, International Brand Director at Zodiac Watches
- Don Cochrane, Chairman at The Vertex Watch Company
- R.T. Custer, Co-Founder and CEO at Vortic Watch Co.
4:30 PM: Attainable Sustainability with Rolf Studer, Co-CEO of Oris
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The concept of sustainability is wide and far-reaching. Ideally, all new products are produced in sustainable ways, but what’s the reality of that timeline and what are attainable solutions brands can implement now? Watch editor Barbara Palumbo sits down with Rolf Studer, Co-CEO of Oris to discuss how to realistically achieve attainable sustainability today.
Sunday, October 23rd
2:00 PM: The New British Invasion Presented by Christopher Ward
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This year, Windup NYC is host to the largest gathering of British watch brands ever assembled in the United States. How has the British watch industry managed such immense growth over the last few years? What can other countries learn from this movement? Moderated by Blake Buettner, Managing Editor at Worn & Wound special guests include:
- Mike France, Co-founder and CEO at Christopher Ward
- Nicholas Bowman-Scargill, Managing Director at Fears
- Jonny Garrett, Founder & CEO at William Wood Watches
- Richard Benc, Founder at Studio Underd0g
3:30 PM: G-SHOCK Tough Test Demonstration
Have you ever wondered exactly what kind of forces a G-SHOCK is designed to endure? Join us for an impactful, in-person demonstration of just how tough G-SHOCK watches actually are.
4:00 PM: Get Connected: G-SHOCK + Bluetooth®
Form meets function meets This year G-SHOCK introduced even more powerful connectivity using G-SHOCK’s new app to sync your smartphone, allowing you to use the dedicated G-SHOCK Connected app to set and check all kinds of functions and data. Join us for an in-depth introduction to the world Bluetooth®-enabled G-SHOCKs. Demonstrated by G-SHOCK expert Ryan Holland, Retail Sales Training Manager at Casio.
All Weekend
Junghans Historical Retrospective Gallery
Junghans has crafted a unique retrospective installation, which we’re very excited to feature at the Windup Watch Fair. Junghans is known globally for its sophisticated, yet minimalist design language, and their installation will walk you through the timepieces that exemplify their style over the year. From the Max Bill line-up to other important timepieces, be sure to swing by Junghans’ gallery exhibit on the lower level of the Windup Watch Fair.
Stay tuned for additional information on even more panels and events happening at and around the Windup Watch Fair.
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