Last week, Oak & Oscar, the Chicago-based micro-brand founded by Chase Fancher, announced a capsule collection of limited edition watches dubbed Batch Nº1. This wasn’t a public announcement, however, and unless you were already an owner of an Oak & Oscar watch there’s a good chance you had no idea this was even in the works. The email announcing the collection, which was made available to ship on Monday August 6th, was sent to owners of past Oak & Oscar watches. To purchase one of the Batch Nº1 pieces, you needed access to a link that takes you to a secret landing page on Oak & Oscar’s website. Customers were free to share the link with friends—a sort of digital word-of-mouth—but Oak & Oscar did not make the link public. A speakeasy approach to selling a watch.
So what about the watches? Two pieces make up Batch Nº1. They’re both chronographs built on the template of the Jackson, a flyback, manual-wind chronograph Oak & Oscar put out last year. The layout is largely the same as the Jackson, but for the missing date at six (and there’s no phantom date position, either) and the panda coloration, which is quite striking in its execution. There are two case variants: one in stainless steel, and one in Oak & Oscar’s mainstay charcoal PVD.
As of this writing, the stainless steel is sold out (they were scooped up in 10 hours), but the charcoal ($2,750) is still available for purchase. If you’re really into the watch, then I suggest hunting down some owners on Instagram (or even reaching out to the brand directly) to get the link.