Welcome to 2023. As we recover from the excess of the holiday season, what the coming year has in store for us, or at least what we hope it has in store for us, begins to come into focus. Around here, we like to start the year with a look ahead to set some expectations, hash out a few trends we’d like to see continue, and of course, make a few predictions about the watches we’ll see from our favorite brands. Ok, more like the watches we hope to see from our favorite brands. Will the market keep cooling down? Are colorful watches here to stay? Are CPO programs really that big a deal? Here are thoughts from our editorial team as we ponder what the coming 12 months may have in store.
Leave your thoughts in the comments below and keep an eye out for our podcast later this week, where we’ll discuss our hopes and predictions in detail.
Up until recently, I’ve been very bad at making predictions. Every time I’ve pontificated on what Tudor or Rolex might do at some point in the future, I’ve been pretty much dead wrong. But over the holidays I redeemed myself, kinda. See, everyone around me thought for sure that Avatar: the Way of Water was going to flop at the box office. Not only did I know it wasn’t going to flop, I told anyone who would listen that it would be crossing the billion dollar mark right around the time the new year rolled around. And, would you look at that, with a worldwide gross of nearly $1.5 billion as of this writing, there’s no way to describe it as anything other than a box office phenomenon, proving the rule that you can never count out James Cameron.
Anyway, the point here is that I’m absolutely bursting with what is likely misplaced confidence as we look ahead to what might be in store for 2023. I’m going to stay away from Rolex and Tudor, though. Because, frankly, I don’t care that much about what they do this year. Each brand will release a slate of watches that some people love and some people hate, and they’ll all be hard to get at first, and then not so hard to get, and then we’ll move on to the next thing. I think that just about covers the cycle we’ve experienced with the Crown and their sibling brand over the last several years.