Presenting the Lead Sponsors of Windup Watch Fair Chicago 2026 and More!

Summer means Windup Watch Fair returns to Chicago, and we’re thrilled to once again bring hundreds of watches, great conversations, and unforgettable experiences to our brand-new venue, Morgan MFG. Alongside more than 70 exhibiting brands, special events, and panel discussions, we’re proud to announce our Lead Sponsors for Windup Watch Fair Chicago 2026: Atelier Wen, Christopher Ward, Citizen, eBay Live, and Oris. First, here are the necessary details:

Windup Watch Fair Chicago
Friday, July 10 – Sunday, July 12, 2026
Morgan MFG
401 N Morgan St Suite #100
Chicago, IL 60642

Free and open to everyone.
No registration necessary.

Each of our Lead Sponsors is bringing exciting new products and experiences to Chicago that you won’t want to miss. Here’s a sneak peek at just a few of the highlights you’ll find during Windup weekend in the Windy City.

Atelier Wen: Perception V3

Founded to celebrate the richness of Chinese craftsmanship through a modern lens, Atelier Wen has become one of the most compelling independent brands in contemporary watchmaking. Their latest release, the Perception V3, elevates the integrated sports watch with hand-turned guilloché dials and a beautifully finished French-made Pequignet movement, representing the fullest expression yet of the brand’s unique identity.

With a hand-guilloché dial crafted by master artisan Cheng Yucai and a French-made Pequignet caliber featuring bespoke finishing inspired by Chinese motifs, the Perception V3 is a striking expression of Atelier Wen’s mission to showcase exceptional Chinese craftsmanship on the world stage.

Christopher Ward: C63 Sealander True GMT

Since its founding in 2004, Christopher Ward has earned a reputation for delivering exceptional value and enthusiast-driven design. Through innovative movements, modern sports watches, and elegant dress pieces, the British brand continues to redefine expectations for accessible luxury.

The C63 Sealander True GMT introduces the first True GMT caliber developed by a British watch brand. Powered by the new COSC-certified Calibre CW-002, this flagship release elevates Christopher Ward’s beloved go-anywhere, do-anything platform into its first Atelier offering. A layered dial featuring an aperture that reveals the hand-finished GMT bridge balances visual intrigue with outstanding legibility, making this one of the most exciting releases in the brand’s history.

Citizen: Promaster WaveTracker

For more than a century, Citizen has been a leader in innovation, creating watches that combine advanced technology with real-world practicality. This year, the brand brings one of its most exciting modern tool watches to Windup Chicago.

Inspired by one of the most beloved Citizen dive watches of the 1980s, the new Promaster WaveTracker revives the iconic Aqualand concept for a new generation. Combining vintage-inspired styling with modern functionality, the WaveTracker features a built-in depth sensor and digital display, making it equally at home beneath the waves and on dry land. With its distinctive asymmetrical case and unmistakable personality, it’s a watch that celebrates Citizen’s spirit of adventure and innovation while helping commemorate 50 years of Eco-Drive technology.

eBay Live

As the Official Streaming Partner of Windup Watch Fair Chicago, eBay Live is bringing the excitement of the fair to collectors everywhere. The interactive live-shopping platform connects enthusiasts with products and experiences in real time, creating a new way for communities to buy, sell, and engage.

Throughout the weekend, eBay Live will host live broadcasts and special programming directly from the show floor, helping collectors around the world experience Windup Chicago. Joining the streaming lineup will be several of eBay Live’s top auction sellers, including Happy Jewelers, Tanner & Co., and Second Hand Horology. Together, they’ll bring energy, expertise, and plenty of excitement to an already action-packed weekend.

Oris: Lou Gehrig Limited Edition

Independent and proudly Swiss, Oris has spent more than 120 years producing mechanical watches known for their character, quality, and joyful approach to watchmaking. The brand’s commitment to meaningful storytelling and purposeful watchmaking continues with one of its most heartfelt recent releases.

Created in partnership with the ALS Association and honoring one of baseball’s most enduring legends, the Oris Lou Gehrig Limited Edition pays tribute to the “Iron Horse” and his lasting legacy. Based on the Big Crown Pointer Date, the watch features thoughtful details inspired by Gehrig and his iconic No. 4 while helping raise awareness for ALS. Combining timeless design with a meaningful cause, it exemplifies Oris’ belief that watches should do more than tell time—they should make a positive impact.

And That’s Just the Beginning

In addition to these incredible products, visitors will have the opportunity to experience a variety of other brands and activations throughout the weekend. As soon as you walk through the doors, be sure to pick up a complimentary copy of the latest issue of WatchPro magazine. We’re excited to welcome WatchPro as the inaugural Official Print Media Sponsor of Windup, further strengthening an already fantastic relationship.

We’re also honored to welcome Miyota back as the Official Movement Sponsor of Windup Watch Fair. Stop by to learn more about one of the world’s leading movement manufacturers and the technology powering countless enthusiast-favorite watches.

Need a little caffeine while you browse? Brew Watch Co. has you covered. In addition to showcasing its latest watches, Brew will once again sponsor our coffee bar to help keep attendees fueled throughout the weekend.

But that’s not all. Our friends at Omologato have partnered with Chip Ganassi Racing, one of the most storied teams in IndyCar history, to bring something truly special to Chicago. On display throughout the weekend will be the No. 10 car driven by Alex Palou to the 2025 IndyCar Championship—a must-see for racing fans and watch enthusiasts alike.

While you’re exploring the show floor, be sure to stop by Grant Stone to try on a pair of their renowned Goodyear-welted shoes, and don’t forget to visit Mijenta Tequila for a taste of their award-winning artisanal tequila from the highlands of Jalisco.

With so much to see, do, and experience, Windup Watch Fair Chicago 2026 is shaping up to be our biggest and most exciting Chicago event yet. We can’t wait to see you there.

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